First growth phaseStrategic Business Development

Initial Situation

The first diagnostic product developed by the dental practice team of the new company was almost ready to be marketed. Now, the internal structures for production, quality control and active distribution of in vitro diagnostic medical devices had to be created.

From product prototype to marketable product and market introduction.

Particularly helpful was the willingness of Helene Schulze’s hands­on approach to work successfully and competently together with all stakeholders from marketing to research, from individual customers to large distribution depots.



I obtained an impression of the planned product and the stage of development. Then I started talks with opinion leaders in the market and brought suggestions to the final product design. I presented these in the company, discussed possible solutions with people from different departments and supervised by working closely with the management up to the implementation of a marketable product. I informed the employees about regulatory requirements, required documentation and supported  them to grow into their new tasks. In the active marketing phase in 2007 I took over  the responsibility for the sales development, participated in shareholder meetings and represented the board in their absence.



Since the product was introducesd in the market I handed over the responsibility to the new sales team. Today the company markets the tests in different formats and in cooperation with international partners.

Kurt Maier trusted me to introduce a new technology into a new market segment. After one year the young team and I saw our first success.